is the brainchild of talented Melbourne stylist , and LONGTIME TDF friend , designer . The pair describes themselves as ‘mum mates’, who spend ‘a LOT of time around our ‘hood at cafes and playgrounds.’ Over these coffee chats, they saw the potential for a ‘cute little retail space’ in the area – and Pinky’s Store is the result! The shop, with accompanying workshop and studio, is designed to be a place for Beckie and Emily to ‘work together, bring our kids and showcase the work of all our creative friends.’
The value of creative networks and support for the local making community is clear when talking with Beckie and Emily. Beckie’s background as a photographer and stylist meant she was constantly sourcing objects from all of the ‘wonderful makers and do-ers we have here in Melbourne, and the rest of this lovely country.’ With this in mind, the store has been curated to celebrate the abundance of local talent!
As well as creating a hub for local makers, Pinky’s is specifically designed to be accessible to ALL members of the family. The co-founders explain ‘we have a cute cubby for the kids to play in while you shop, and there’s enough space to wheel a pram around!’. Alongside a raft of ceramics, homewares, jewellery, artworks and skin care by special Australian brands, Pinky’s stocks ADORABLE kids and babies items from , , Acorn Kids and Tinker by
What is super charming and evident when speaking with Emily and Beckie is their palpable enthusiasm and excitement for the project! ‘The most exciting thing about creating Pinky’s has been sharing the boss lady duties and collaborating on designing, building and curating a beautiful place that is entirely ours and exactly what we wanted.’ As Pinky’s evolves, the pair have plans to expand into workshops and events – we are excited to see how this hub of creativity expands into the future!
Opening day and party Saturday May 12th
28 Gilbert Road