Goal Setting with 6 of Australia's Fave Creatives · Part 1

Small Business

We’re just over a week into a brand-new year, and for many small business owners that brings with it a mixed bag of excitement, trepidation and anticipation about the year ahead.

SO to launch our Small Business Column for 2018, authored by Fiona Killackey of , today we speak with six local creatives and entrepreneurs about how they work goal setting (and getting!) into their overall business plans, which goals they were most proud of achieving in 2017, and what they’re most excited about this year.

12th January, 2018

Six of Australia’s favourite creative business owners talk work goal setting (and getting!). Pictured here, the home of one interviewee, artist . Photo – . Production – Lucy Feagins / Btslive.

Interior designer . Photo – .

and her son Harper at home. ‘Six-year-old’s outfit chosen by himself (nothing to do with his Mum),’ grieves Miranda. Antique Japanese stand, pot painted pot by Miranda and Polish spotted vase behind. Photo – . Production – Lucy Feagins / Btslive.

Landscape architect and urban designer,  with her two children Saffron and Oliver. Photo –  for Btslive.

Furniture designer Anne-Claire Petre of . Photo –. Styling – 

Photographer . Photo by.

Sydney-based jewellery designer . Photo – .

Fiona Killackey
Friday 12th January 2018

‘The key is attainability. Obviously, you want to inspire yourself, not stress yourself out. Mini accomplishments propel you forward.’ – Miranda Skoczek

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

‘We all start a business to be successful, so write down what you think you need to do to achieve this.’ – Anne-Claire Petre

‘We are very much goal driven,’ starts Elke Kramer, founder of object design business and Co-Creative Director of  . ‘Each year around this time my business partner and I sit down and create a clear plan for the year ahead. We have a number of targets that are broken down on a monthly basis to ensure the business is viable from a financial perspective, but more importantly we get clear about what direction we want the business and our lives to be going in. We also set an intention for how we want our team to feel each day we are in the studio. It can be easy to just say, “We want to grow the business”, but with growth comes extra stress and pressure and with young families at home, we are both happy to take things slowly at this stage and have a more sustainable, long-term view on achieving our goals.’

, interior designer echoes this sentiment. ‘We’re about to celebrate 10 years in business with a trip to Milan. The idea on how to mark the occasion came about by asking, “How do we want to remember this milestone?”  This is very much where I’ve come to in my business goal setting over the past few years – by asking what kind of business do I want? What do I want? Life and business are impossible to separate for me. So that’s the question each year now: What do I want more of in my life?’

For artist , goal setting is a relatively new part of her approach. ‘It wasn’t until my (then very new) accountant said to me last year, “Miranda, you’re a business woman” I thought to myself, shit, I am? 15 years into selling my art and 15 years of fumbling about in business — I realised perhaps I was. I then decided the old concept of setting some goals may well be a good one.’

, founder of furniture and accessories brand, , has also had a shift in the way she approaches goals. ‘In my first few years, I was simply writing down a list of goals; it was a loose way for me to visualise my direction. Looking back though I was setting the bar too high and not achieving some goals left me feeling rather deflated.’ Now, the Collingwood-based businesswoman works closely with a calendar. ‘This approach with monthly goals really works well for me. It’s great to visualise what you’ve done and where you’re going.’

For , founder of  goal setting happens in two stages, at the start of each year and again in the mid-year winter months. ‘My business goals are usually guided by values, aspirations and the sorts of experiences I would like to have and share…This past year I learnt that diverse aspects of my business work differently with the seasons…It’s now about refining the balance, making hay while the sun shines and using the quieter times (over winter) to plan and re-evaluate.’

Acclaimed photographer,  says it’s more about organic growth for his business than formal goal setting. ‘Last year was my 10th year working as a freelance photographer and I’m not living on the streets, so I think that’s quite an achievement!…Looking back, I think I have made subtle decisions (sometimes subconsciously) that have helped me reach certain milestones… But generally I’ve been happy with the organic growth of things, so I haven’t felt pressured to set regular goals.’

While it may not be formalised in calendars or strategy documents, Sean has some key achievements in mind for 2018. ‘There are some dream clients I have in my sights for this year, especially a couple of international magazines that I’ve been admiring for a long time, but have never quite felt confident enough to . I think I’m close to cracking one of them, so fingers crossed!’

For Anne-Claire, 2018 is all about growing her business. ‘The big plan and long-term goal is to move into a bigger premises / showroom’ the designer says. ‘Last year I set up a pop-up retail space in Fitzroy with  of . We received amazing feedback but more than that, it was a great experience to work with someone else. Building on the success of this, in 2018 we’ve started a new venture and bigger collaborative project called , an event which will be coming in March during Melbourne Design Week.’

Celebrating 10 years will be accompanied by moving home / studio in 2018 for Chelsea. ‘2018 is also about asking where does my focus need to be? From the focus the goals come… and if I get the focus right, I intuitively know I am looking after the higher mission of the business.’ Natasha is likeminded in her approach. ‘My key goal is to continue growing the property and business as an evolving special hub that engenders a sense of real community, sparks dynamic conversations, fosters collaborative connections and provides a place for meeting of the minds.’ This includes hosting a  in March, and setting up a small market garden, which will include harvesting day activities.

Miranda’s focus this year is simply, ‘To push. To do ittttttt… 2017 saw me venture once again into a more design-orientated, commercial arena. Exploring other avenues of my creativity surely will lead me to a more fruitful, dynamic business’. For Elke it’s all about expansion. ‘Since Kate came on board our design processes, production and distribution are working more smoothly than ever. The next phase of our long-term plan is to focus on expanding into new markets as well as our online offering. We have a collaboration with  launching soon we’re really excited about.’

So, what advice would this creative crew give to others setting goals or even thinking of starting their own small business In 2018? ‘Working on your own can at times be overwhelming and it’s tricky to work out where you want your business to go and how you want to get there,’ says Anne-Claire, ‘But we all start a business to be successful, so write down what you think you need to do to achieve this.’

For Elke, it’s about asking for help. ‘Get professional advice and support when you need it. By engaging a mentor or business coach to help you navigate the waters you will have such an amazing sense of support, which can be crucial when hitting a rough patch or a fork in the road.’ Miranda suggests starting with small steps. ‘The key is attainability. Obviously, you want to inspire yourself, not stress yourself out. Mini accomplishments propel you forward’. According to Chelsea, it’s all about staying true to your own goals, not other people’s. ‘Ultimately you want a business you can be proud of, that is worthy of your time and energy. Make decisions that are aligned with that. My life is mine, make it extraordinary’. Natasha agrees, ‘My dad told me growing up that if you focus on what you love and things that truly inspire you, it’s most likely you will be good at what you do and, naturally, success will follow’. For Sean it’s about carving out your own niche and just doing great work. ‘Having your own clear voice is important. The best advice I received was that no photographer is magically better than others. Generally, it’s a combination of photographic skill, good relationship building and awareness of the industry that makes for success.’

Fiona Killackey is a business consultant and the founder of , a consultancy that helps creative small business owners (and their teams) understand, create, analyse and improve their marketing, content and overall business. Stay tuned for her tips for better business goal setting next week!

Fiona is also running a full-day workshop on Marketing for Your Small Business Saturday March 4th with Natasha Morgan. Tickets available .

Similar Stories

Quoted

New Year's Resolutions of an Editor/Stylist · Lucy Feagins

Our Editor/Founder/Boss Lady shares three of her 2018 goals.

Small Business

Going Global · Georgia Perry

Our last Small Biz column for the year offers global inspiration for local small business.
Fiona Killackey

Small Business

Website Optimisation · Cultiver

A case study on the Sydney-based linen brand, with helpful tips to make the most of your online presence.
Fiona Killackey

This Week

Art

The Sisters Painting 'Bow River Country'

Emerging artists and sisters Kathy and Tracey Ramsay depict their Country in remote WA, in beautiful, visceral detail for their first ever s...

Architecture

A Home Designed For Introverts

Breathe Architecture create a 'restorative fortress' home for two introverts in Surry Hills, Sydney.
Miriam McGarry

News

An Awe-Inspiring Living Wall Is Unveiled In Melbourne

Melbourne-based designer Adam Cornish and Junglefy bring clean air to Denfair.
Elle Murrell

Studio Visit

The Melbourne Ceramicist Embracing The Beauty Of Blank Space

From striking functional wares to art objects, Tokyo-born Yoko Ozawa reflects on her evolution at the wheel.
Elle Murrell
  14 hours ago

Homes

The Impossibly Chic Chyka Weekender!

The Mornington Peninsula home of media personality, entertainer extraordinaire, and entrepreneur Chyka Keebaugh!

Family

The Co-Founder Of Olli Ella Talks Business + Babies

Low-key global business mogul Chloe Brookman looks back on how far her brand has come, all with four littlies in tow!
Ashe Davenport

Shopping

New 'Textural' Rugs And Cushions, From Argentina All The Way To Byron Bay

Add some texture to your home with bold new rugs and cushions from Byron Bay based homewares brand Pampa.
Miriam McGarry

News

Milly Dent's Pop-Up Pottery!

The Sydney-based ceramicist launches her limited-edition designs at Provider Store in Surry Hills!
Miriam McGarry

Architecture

Happily-Ever-After In The Storybook House

Folk Architects convert a Victorian era terrace into a tiny, dream home in Melbourne’s inner north.
Miriam McGarry
  6 hours ago

News

Learn How To Manage Your Money Better

Megan Morton teams up with financial expert Chelsea Murphy from Cash Full Stop for Money Talks, a masterclass in money matters!
Sally Tabart
  3 hours ago
1.56

Inside Look

'Monet: Impression Sunrise' Comes To The National Gallery Of Australia

An exclusive look at the National Gallery of Australia's new exhibition 'Monet: Impression Sunrise', starring the painting that started the

Architecture

The Ultimate Family Beach House On Stradbroke Island

Architects Gabriel Poole and Tim Bennetton take on a challenging beach house project (with a few surprises!)

Shopping

A Rare Retail Success Story

We revisit The Shelley Panton Store in Melbourne to find out how it's still going strong, a decade on!
Elle Murrell

Creative People

The Ko-Working Space!

Karina van de Pol and Olivia Fleetwood take us on a tour of their incredible new creative studio and coworking space in Geelong.
Miriam McGarry

News

Kip & Co Teams Up With The Lost Dogs' Home

The local homewares label have made a new range of accessories for your puppy pals to support a wonderful cause! 
Sally Tabart

Similar Stories

Quoted

New Year's Resolutions of an Editor/Stylist · Lucy Feagins

Our Editor/Founder/Boss Lady shares three of her 2018 goals.

Small Business

Going Global · Georgia Perry

Our last Small Biz column for the year offers global inspiration for local small business.
Fiona Killackey

Small Business

Website Optimisation · Cultiver

A case study on the Sydney-based linen brand, with helpful tips to make the most of your online presence.
Fiona Killackey
посмотреть

viagra cialis