Dulux's 2018 Colour Forecast
Colour forecasting has always felt a little like *magic* to us. What is this sorcery? Who decides which colours we’ll be using next year and beyond? How did ‘millenial pink’ become SO big, and will it ever go away?
Today we share , an inspiring, vigorously researched annual exploration of the cultural trends set to influence design choices, for both industry professionals and consumers, in the coming year.
Conceptualised by Creative Director Bree Leech and Dulux’s Colour Planning and Communications Manager, Andrea Lucena-Orr, the four 2018 palettes unveiled below are united by the overarching theme of ‘balance’.