We first met amazing local designer in 2014, when she was a fledgling freelancer, having just relocated from Sydney to Melbourne. In the three years that have passed since then, Georgia has consistently WOWED us with the growth of her self-titled brand, which produces a range of collectible pins, jewellery, bags, stationery, accessories and more.
TODAY marks a new chapter, as Georgia opens her first retail store! by Georgia Perry is, as expected, a fun, bright and intensely colourful space, stocking a cheerful edit of Georgia’s own designs (including new homewares!), alongside lots of fun and beautiful things by other indie designers, both international and local.
We spoke with Georgia yesterday about her latest ambitious project!
Hey Gpez! What have you been up to since we last featured you on TDF late last year?
The year has just flown by in a bit of a blur really! Obviously pulling the shop together has been a lot of work, but in between that I have also been working on some fun new projects and collaborations that will be coming out later in the year. We also have some new additions to the GP range launching at KIOSK – including new accessories, prints and our first dip into homewares!
When did you decide to launch Kiosk, and how did it all come about?
I had been very loosely fantasising about opening a retail space for about a year, but it was only a few months ago (on of my early morning walks) that the plan became fast-tracked. I had never really noticed the space before, but on that morning the sun was just shining on this newly empty, perfectly sized space – right in my neighbourhood. As soon as I set foot in the door it just felt right.
What has been a challenge of opening your own concept store? And how have you overcome this?
We’re used to running an online business, but there are so many unexpected challenges that arise with a physical space – especially as we did most of the fit -ut ourselves. Lots of late nights, stress dreams and countless trips to Bunnings!
It’s definitely been the hardest project I’ve ever undertaken (and that’s before the doors are even open) but I’m just very lucky to have an incredible supportive partner and amazing people working alongside me, especially my right hand man, Zoe, who is unflappable, and shares my passion for stress eating snacks!
What are you most looking forward to about having the store open?
Having a physical space where we can launch new products, host events and generally just have fun is really exciting.
I am planning on spending quite a bit of time on the shop floor myself, so I am also just really looking forward to meeting new people and discovering new products to share with everyone.
And what’s next on the horizon for Georgia Perry?
Hopefully a massage, a Bloody Mary and a really big sleep!
by Georgia Perry
Open Monday – Sunday, 11.00am – 5.00pm
77 Smith Street